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Why Your Brokerage’s CRM and MLS Don’t Talk — and What It’s Costing You

by Jeremy | Jul 31, 2026 | Real Estate Technology

Most CRMs sync from an IDX feed instead of pulling directly from the MLS, so status changes arrive late and every incomplete sync forks a new contact record instead of updating the one you already have. That’s why your CRM still shows a listing as active two...
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